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Plymouth Gin

SERVICES

Strategy

Content Production

Copywriting

Community Management

ORIGINAL SINCE 1793

CREATING VISUALLY STUNNING CONTENT FOR THIS ICONIC, AWARD WINNING GIN.

the task at hand

The year was 2018, Instagram wasn't blowing up anymore it was a fully fledge behemoth of a social media platform. Gin was having a renaissance, yet Plymouth Gin, an award winning gin with Englands oldest working distillery didn't have its own Instagram account.

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Socialgram, based in the beautiful coastal city of Plymouth, was tasked by Pernod Ricard to launch a new Instagram account and produce all the content, copywriting and community management.

the IDEA & Execution

We started by creating a strategy around content. Making sure we focused on key serves, the iconic history of the brand and the beautiful location of the distillery, a content pillar we called 'South West Living'. Focusing on REELS as well as carousels we made the most on Instagram post formats to maximise organic reach and engagement.

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Our content was used across not only Plymouth Gin's social media but also their website and OOH campaigns. It's safe to say we helped this hometown hero reach new consumers and new heights.