Soda Folk
CHAMPIONS OF FLAVOUR
the task at hand
Working at the pace of social means we create content faster than other advertising mediums. When we started working with Soda Folk we quickly released that all was not well with the brands toolkit, branding, tone of voice and creative direction. So they challenged us to help them create a brand that would cut through.
Could we work our magic (non social magic)Â on a brand refresh that used existing colours and maintained the current can artwork?!
the IDEA &Â Execution
Working with the Soda Folk team we created a brand refresh that was centred around the heart and soul of the brand, 'Taste &Â Flavour'.
To rally the brand around a single, laser-focused north star we developed the ethos CHAMPIONSÂ OFÂ FLAVOUR. Using this north star to create a brand refresh that has taste &Â flavour at the heart of it allowed us to discover the route COLOURFUL. It's this word (along with the north star)Â that helped define our brand refresh and continues to support all the choices the brand make as it goes from challenger brand to household soda.
Soda Folk are now fully equipped with a brand toolkit that has been game-changing for all stakeholders within the business and beyond.
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