What Defines You?


A booming product category

Global sales of men's skincare products grew seven per cent last year – with the overall category reportedly valued at £97bn by researchers. Going forward, the male personal care industry is expected to smash £130bn by 2022. A large portion of this market is pointed to ‘the bearded male’... enter The Bluebeards Revenge.


Making a small budget go further

With their first steps into investment in paid social media, we wanted to create a campaign that looked after every penny of The Bluebeards budget. Creating a funnelled campaign delivered across Facebook and Instagram, which included a hero video, follow up micro-videos and sales CTA content, 'What Defines You?' successfully aligned The Bluebeards Revenge with their tribe.


Commercially meaningful results

Across the first two months of a three-month campaign, the results speak for themselves. 'What Defines You?' has reached 750k people, gained 225k engagements, had 500k+ video views and over 2500 link clicks to the Bluebeards campaign-specific landing pages.

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